Print this page | Back
 

Need help combating those End User Objections?  Polek & Polek has put together this useful guide to help you sell Compatible Laser Cartridges.  Some likely responses are listed below with suggested answers for each.  We hope you find this to be useful in your quest to increase your Profit Margin AND save your customers some $$$ as well. Happy Selling!!!ave your customers some $$$ as well. Happy Selling!!!

OH, IS THAT ONE OF THOSE RECHARGED CARTRIDGES?

WE ONLY BUY BRAND NAME PRODUCTS

MY MIS OR IT MANAGER SAYS I MUST BUY BRAND NAME ONLY

WE HAVE HAD BAD EXPERIENCES IN THE PAST WITH REFILL CARTRIDGES

IN THE PAST I FOUND THE YIELDS ARE LOWER THAN BRAND NAME CARTRIDGES

I HAVE A CONTRACT WITH ... AND IT'S GOOD SERVICE

I WAS TOLD USING COMPATIBLE CARTRIDES WILL VOID MY PRINTER WARRANTY

 
OH, IS THAT ONE OF THOSE RECHARCHED CARTRIDGES?
Our cartridges are manufactured with a combination of new and reusable parts, much like HP.  Most HP* cartridge boxes note that the cartridge contains recycled parts.  Ours carry a full warranty at a much lower price.

WE ONLY BUY BRAND NAME PRODUCTS
Can you tell me why?
Did you know most brand name cartridges are also recycled? 
If I could save you 30%,  would it be worth reconsidering and trying one of ours? 
I have been supplying you with products for some time.  I would not risk that with a new product if it wasn’t high quality.
According to industry surveys,  1/3 of your office supply budget is toner….a lot of money involved!
If you tried one at no charge and it met with your approval, would you bring them into your base of HP* machines? 

MY MIS OR IT MANAGER SAYS I MUST BUY BRAND NAME ONLY
Do you mind if I speak with that manager?
(note for dealer,  get list of MIS objections and use guide or come back to us - you need to know what he or she is concerned with)

WE HAVE HAD BAD EXPERIENCES IN THE PAST WITH REFILL CARTRIDGES
I have been a supplier to you for some time.   I would not risk that on a new product that doesn’t work.   This product is 100% guaranteed.

There are some bad manufacturers out there.   Our compatible cartridge is made much like HP*. 

HP*’s are partially recycled.   Our defect rate is the same or better as HP*.
Try some,  if you don’t like them I will not bug you about it again. 
The savings are very big, maybe you should take another look.

IN THE PAST I FOUND THE YIELDS ARE LOWER THAN BRAND NAME CARTRIDGES
Our cartridges match or exceed the actual brand name yields.
Take a page count from one of your HP*’s, then use ours. 

I HAVE A CONTRACT WITH ______  AND IT'S GOOD SERVICE...
As much as ⅓ of your office supply budget is in toner.   If I can match their service and save you 30% on your toner purchases, would it cause you to consider moving that portion of your buying to us?

I WAS TOLD USING COMPATIBLE CARTRIDGES WILL VOID MY PRINTER WARRANTY
No manufacturer can put in writing that this product will void a warranty.   They will not cover the cost of repairs resulting from the direct use of our product, which is why we offer a full warranty.  The HP* website states our product will not void their warranty.   IF a service company has a service contract with a customer and it actually states “oem only”,  that is enforceable.   Otherwise,  our product can legally be used in a printer.   Technicians will sometimes blame the cartridge because they cannot figure out a mechanical problem and some will make the warranty statement verbally,  but never back up in writing.

Note to Dealers:
Laser printer cartridges are a “pain in the neck” item for your customers.   They don’t want to run out,  they want to get them fast and easily.   They want minimal problems.  Always find ways to solve problems for them with their imaging needs.   

ASK YOUR CUSTOMER WHY THEY BUY OEM,   AND ADDRESS THOSE CONCERNS…..CALL US FOR HELP!    

Family Owned And Operated Since 1974
phone 973.439.2700 | fax 973.439.2719

© 2002-2008 Polek & Polek
*Trademarks are property of respective owners and are used for descriptive purposes only.

**
Trademark is property of Sharp Corporation of Osaka, Japan and is used for descriptive purposes only.  Products offered for sale not manufactured by, affiliated with, or sponsored by Sharp Corporation or any of its related companies.